Unlocking Value: Local Podcast Ads in Minneapolis–St. Paul Averaging $13.33 CPM
When it comes to reaching high-intent local audiences, few channels deliver better value than podcast advertising — and recent results from a LocalPodcastAds.com campaign in Minneapolis–St. Paul prove just that.
📍 Target: 45–54 Year-Olds in the Twin Cities
We recently wrapped a localized campaign focused on adults aged 45–54 across the Minneapolis–St. Paul metro. Using dynamic pricing, our average CPM came in at just $13.33 — well below industry norms for premium podcast inventory.
That means clients are getting highly engaged, geo-targeted impressions on some of the biggest shows in the country, without the premium price tag.
🎙️ Top Shows for Ad Placement
This wasn’t a run-of-the-mill podcast list. Our ads aired on some of the most respected and widely downloaded shows:
The Daily (The New York Times)
Pardon My Take (Barstool Sports)
The Ezra Klein Show (The New York Times / Vox Media)
These shows offer national-level credibility — now leveraged for local reach.
📱 Platform Performance
Not all platforms perform the same in every market. For this campaign, listener behavior in the Twin Cities looked like this:
Apple Podcasts – #1 platform for engagement and listen-through rate
Spotify – A strong second, especially with mobile users on-the-go
This insight helps us further tailor placement and creative strategy moving forward.
✅ Why This Matters for Local Businesses
A $13.33 CPM for this age demo — on nationally ranked podcasts — is exceptional value. With dynamic pricing and hyperlocal targeting, small and mid-sized businesses can now afford the same placement power previously reserved for national brands.
Whether you’re in insurance, healthcare, education, or home services — your next customer is listening.