🎧 Local Spotlight: St. Cloud Financial Advisor Hits Prime Podcast Real Estate
When it comes to reaching the right audience, targeting matters just as much as the message—and a recent local campaign in St. Cloud, MN proved exactly that.
A forward-thinking financial advisor locked in pre-roll ad placements on three of the most respected business podcasts in America:
Squawk on the Street
Mad Money with Jim Cramer
Closing Bell
This campaign didn’t just show up in the right places—it nailed the key targeting filters our platform prioritizes for performance-driven local advertisers:
✅ Decision-makers
✅ Household income of $100,000+
✅ Business podcast listeners
✅ Pre-roll placement (highest engagement position)
🎯 Reach Breakdown
3,759 unique listeners in the St. Cloud area
Listeners were exposed up to 4 times each
Average cost per 1,000 listeners (CPM): $27.16
The result? A hyper-focused audience of financially engaged, high-income listeners—exactly the demographic a local advisor wants to build trust and book appointments with.
This is what smart, modern, audio-first local marketing looks like: not just advertising to a city, but advertising to the right people in that city.
Want to reach your ideal customers in your city—on the podcasts they already trust?
Let’s talk. We’ll build a custom campaign around your business, your audience, and your budget.
How a Fargo Insurance Agency Reached 25–34 Year-Olds with Local Podcast Ads — at Just $14.87 CPM
Reaching Young Adults in Fargo with Podcast Ads That Work
One of the biggest challenges facing local insurance agencies today? Reaching younger adults—especially those in the 25–34 age range—with meaningful, memorable marketing. One Fargo, ND insurance business took a different route by tapping into a growing but underutilized channel: local podcast advertising.
At LocalPodcastAds.com, we helped them launch a focused campaign targeting podcast listeners in Fargo, aged 25–34. The results? An average CPM of just $14.87, well below traditional media rates and highly competitive for digital audio.
🎯 Hyperlocal Targeting + National Scale
Using our platform's 1,000+ targeting filters, the campaign zeroed in on young adults living in and around the Fargo metro. Ads ran exclusively within podcasts where this demographic is active—meaning the agency's message landed directly in the earbuds of future policyholders.
📊 Where People Listened: Apple & Spotify Dominate
Platform data confirmed what we’re seeing nationally:
Apple Podcasts ranked #1 for reach in this campaign.
Spotify came in #2, driven by mobile and younger listeners.
These platforms provided the bulk of the impressions—making them essential for any audio strategy targeting millennials and younger Gen Xers.
🎧 Top-Performing Podcasts
The campaign ran across dozens of shows, but the top performers in Fargo included:
Dakota Spotlight – A regional true crime favorite with strong North Dakota ties.
Pardon My Take – One of the most popular sports podcasts among 20- and 30-somethings.
Pitcher List Fantasy Baseball – A hit with younger men during MLB season.
This mix of local and national shows helped create familiarity while maximizing reach and engagement.
📈 The Bottom Line: Big Impact, Modest Budget
CPM: $14.87
Minimum campaign budget: Just $250
Setup time: Less than 30 minutes
Bonus: First-time advertisers receive ad credit matching to stretch their impact even further.
Unlocking Value: Local Podcast Ads in Minneapolis–St. Paul Averaging $13.33 CPM
When it comes to reaching high-intent local audiences, few channels deliver better value than podcast advertising — and recent results from a LocalPodcastAds.com campaign in Minneapolis–St. Paul prove just that.
📍 Target: 45–54 Year-Olds in the Twin Cities
We recently wrapped a localized campaign focused on adults aged 45–54 across the Minneapolis–St. Paul metro. Using dynamic pricing, our average CPM came in at just $13.33 — well below industry norms for premium podcast inventory.
That means clients are getting highly engaged, geo-targeted impressions on some of the biggest shows in the country, without the premium price tag.
🎙️ Top Shows for Ad Placement
This wasn’t a run-of-the-mill podcast list. Our ads aired on some of the most respected and widely downloaded shows:
The Daily (The New York Times)
Pardon My Take (Barstool Sports)
The Ezra Klein Show (The New York Times / Vox Media)
These shows offer national-level credibility — now leveraged for local reach.
📱 Platform Performance
Not all platforms perform the same in every market. For this campaign, listener behavior in the Twin Cities looked like this:
Apple Podcasts – #1 platform for engagement and listen-through rate
Spotify – A strong second, especially with mobile users on-the-go
This insight helps us further tailor placement and creative strategy moving forward.
✅ Why This Matters for Local Businesses
A $13.33 CPM for this age demo — on nationally ranked podcasts — is exceptional value. With dynamic pricing and hyperlocal targeting, small and mid-sized businesses can now afford the same placement power previously reserved for national brands.
Whether you’re in insurance, healthcare, education, or home services — your next customer is listening.