How a Fargo Insurance Agency Reached 25–34 Year-Olds with Local Podcast Ads — at Just $14.87 CPM
Reaching Young Adults in Fargo with Podcast Ads That Work
One of the biggest challenges facing local insurance agencies today? Reaching younger adults—especially those in the 25–34 age range—with meaningful, memorable marketing. One Fargo, ND insurance business took a different route by tapping into a growing but underutilized channel: local podcast advertising.
At LocalPodcastAds.com, we helped them launch a focused campaign targeting podcast listeners in Fargo, aged 25–34. The results? An average CPM of just $14.87, well below traditional media rates and highly competitive for digital audio.
🎯 Hyperlocal Targeting + National Scale
Using our platform's 1,000+ targeting filters, the campaign zeroed in on young adults living in and around the Fargo metro. Ads ran exclusively within podcasts where this demographic is active—meaning the agency's message landed directly in the earbuds of future policyholders.
📊 Where People Listened: Apple & Spotify Dominate
Platform data confirmed what we’re seeing nationally:
Apple Podcasts ranked #1 for reach in this campaign.
Spotify came in #2, driven by mobile and younger listeners.
These platforms provided the bulk of the impressions—making them essential for any audio strategy targeting millennials and younger Gen Xers.
🎧 Top-Performing Podcasts
The campaign ran across dozens of shows, but the top performers in Fargo included:
Dakota Spotlight – A regional true crime favorite with strong North Dakota ties.
Pardon My Take – One of the most popular sports podcasts among 20- and 30-somethings.
Pitcher List Fantasy Baseball – A hit with younger men during MLB season.
This mix of local and national shows helped create familiarity while maximizing reach and engagement.
📈 The Bottom Line: Big Impact, Modest Budget
CPM: $14.87
Minimum campaign budget: Just $250
Setup time: Less than 30 minutes
Bonus: First-time advertisers receive ad credit matching to stretch their impact even further.